Mastering the Art of Strategic Planning: Transforming Your Business with Frameworks

01 August 2023 by Shweta Jhajharia

Running a business is a challenging endeavour. Many business owners must pay more attention to the time, effort, skill, and knowledge required to run a successful business. But running a business is only the beginning of creating your desired life. Just like any living entity, a business grows. Every day brings up new challenges. These challenges can either become opportunities or obstacles. 


Adopting a strategic planning system is one of the best ways to ensure that your business continues to be profitable and sustainable. 


To begin with, let us learn more about what strategic planning is. Strategic planning is a crucial process that can help transform your business by setting clear goals, defining strategies, and outlining actionable steps to achieve them. Here’s an eight-step guide to help you use strategic planning effectively. 


Assess the Current State of Your Business:  
It is essential to start every planning process by understanding your business’s current situation, including analysing its strengths, weaknesses, opportunities, and threats. SWOT is a straightforward and common framework to use. The usefulness of a SWOT analysis is depended on the level of critical thinking during the analysis process. Considering customer needs and your competition during a SWOT analysis is also essential.

Define Your Vision:  
Every business owner must have a clear, well-written and visible vision.
What do you want your business to become long-term? A well-defined vision provides direction and motivation for the entire organisation.

Set SMART Goals:  
Establish Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals that align with your vision. These goals should be challenging but attainable. Goal setting is a critical ingredient to strategic planning.

Identify Strategic Initiatives:  
Determine the key initiatives or projects necessary to achieve your goals. Some examples are product development, market expansion, process improvement, etc.
A business owner must start with a SWOT analysis to identify key strategic initiatives. Other key steps to identifying strategic initiatives are: 

  • Set clear business goals. 
  • Analysing Market Trends and Competitors. 
  • Engaging Key Stakeholders. 
  • Prioritise and Focus.


Allocate Resources:  
It is essential to allocate resources (financial, human, technological) to support your strategic initiatives. You should also ensure that your resources are used efficiently and effectively.

Create Action Plans:  
Strategic initiatives must be broken into actionable steps with clear responsibilities and timelines. This is to help keep the plan on track and accountable.
Every action plan must have the following: 

  • The list of actions/ activities planned 
  • The individual or team responsible for each action/ activity 
  • Planned duration for each activity 
  • Clear timelines and deadlines 
  • Milestones to measure progress 

Monitor Progress:  
Regularly track and assess the progress of your strategic plan. Identify any obstacles or deviations from the program and take corrective actions when necessary.


Adapt and Evolve:  
Be open to changes in the business environment. Adjust your strategic plan when it is necessary to respond to new challenges and opportunities. 

I hope this eight-step guide is helpful and valuable for you! The focus above is a general one for you to follow. Here are some specific strategic planning approaches you can use below to choose the most suitable method to transform your business successfully.  


  1. SWOT Analysis: This classic method helps you identify your business’s strengths, weaknesses, opportunities, and threats, which forms a solid foundation for strategic decision-making. 
  2. OKRs (Objectives and Key Results): This approach provides a framework for setting ambitious, measurable goals and tracking progress. It aligns teams and individuals with the organisation’s objectives. 
  3. Blue Ocean Strategy: This practice encourages you to seek uncontested market spaces (blue oceans) rather than competing in crowded markets (red sea). It focuses on creating new demand and value. 
  4. Ansoff Matrix: This matrix helps you consider growth strategies by analysing existing and new products against existing and new markets. It guides market penetration, product development, diversification, and expansion decisions. 
  5. Porter’s Generic Strategies: This strategy is developed by Michael Porter. This model suggests three generic strategies: cost leadership, differentiation, and focus, helping businesses gain a competitive advantage. 
  6. Balanced Scorecard: This framework translates the business’s vision and strategy into a comprehensive set of performance indicators, encompassing financial, customer, internal processes, and learning & growth perspectives. 


These are some specific strategic planning processes for you as references. This can help you to have some ideas on how to use strategic planning to transform your business successfully and effectively! Moreover, it is essential to remember that the strategic planning process should involve key stakeholders, encourage creativity, and foster collaboration. It’s a dynamic process that should be revisited and refined regularly to adapt to changing circumstances. 

After selecting the most suitable strategic planning process for your business, it is also essential to go through the strategy evaluation process to assess the effectiveness and performance of the chosen strategy. Here’s a detailed explanation of the process. 


  1. Establishing Evaluation Criteria: Before evaluating the strategy’s effectiveness, you need to define specific criteria for assessment. These criteria should be measurable, relevant, and time-bound based on the objectives set during the strategic planning phase. Key performance indicators (KPIs) are often used as evaluation criteria. 
  2. Gathering Data and Information: You need relevant data and information to evaluate the strategy. This can include financial data, market research, customer feedback, operational metrics, and any other data related to the strategic initiatives and their impact on the organisation. 
  3. Comparing Performance with Objectives: Compare the business’s performance with the predefined objectives and KPIs. This comparison provides insights into whether the strategies are on track to achieve the desired outcomes. 
  4. Analysing Deviations and Variances: Identify deviations or variances between the expected and actual outcomes. Understanding these discrepancies helps pinpoint areas that require attention and potential areas of improvement. 
  5. Assessing Resource Utilization: Evaluate how well the allocated resources (financial, human, technological and so forth) have been utilised to implement the strategies. Efficient resource allocation is crucial for successful strategy execution. 
  6. Examining Internal and External Factors: Consider internal and external factors that might have influenced the strategy’s performance. Internal factors include organisational culture, capabilities, and resources, while external factors may involve market trends, competitive forces, and macroeconomic conditions. 
  7. Identifying Strengths and Weaknesses: Identify the strengths of the implemented strategies that have contributed to positive outcomes. Additionally, recognise any weaknesses or limitations that may have hindered successful execution. 
  8. Measuring Long-Term Impact: Assess the long-term impact of the strategies on the overall business performance. Some plans may have immediate benefits, while others may require time to demonstrate their full potential. 
  9. Feedback from Stakeholders: Gather input from key stakeholders, including customers, employees, investors, and partners. Their perspectives can provide valuable insights into how the strategies are perceived and experienced by various stakeholders.  
  10. Making Adjustments: Based on the evaluation findings, make data-driven decisions to adjust the existing strategies, refine implementation plans, or explore new opportunities. The goal is to effectively align the business’s actions with its strategic objectives. 
  11. Continuous Monitoring and Iteration: Strategy evaluation is an ongoing process. Continuously monitor the performance of the strategies and regularly reevaluate their effectiveness. This iterative approach allows for agility and adaptation as the business landscape evolves. 


The above are the details for the strategic evaluation process. I hope this helps! Furthermore, strategy evaluation is not a one-time event. Instead, it is a continuous assessment, learning, and improvement cycle. Have an evaluation regularly to ensure the business stays competitive and achieves long-term goals. 

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Shweta Jhajharia

Shweta Jhajharia is one of the leading authorities on Business Value Building and the creator of the unique 6M Model. Shweta is widely respected as an impactful, intelligent and results orientated professional who helps business leaders unleash their potential to reach meaningful, higher objectives. This realisation of potential and maximisation... Read more