Business Reading Recommendations

21 May 2020 by Shweta Jhajharia

Every few weeks, I recommend some valuable reading for business owners, along with a memorable quote from the book.

Your business can only progress at the rate at which you, as the leader, are growing your own competence. The highest achievers are those who are constantly learning.

So if you aren’t currently reading a book – pick one up.

Who Not How

Who Not How by Dan Sullivan explores how to change your mindset when you are confronted with a challenge. The concept is to think about who can help you to achieve your goal, rather than how you can do so. Leveraging skill in your team and delegating to reach the desired outcome.

The value of teamwork is key and this book discusses how you can step back and focus on current processes, confident in the knowledge that work is still getting done.

Memorable Quote from Who Not How

“Always make your future bigger than your past.”

-Dan Sullivan

Essentialism – The Disciplined Pursuit of Less

In Greg McKeown’s book, ‘Essentialism – The Disciplined Pursuit of Less’, Greg explains how to differentiate between what we could be doing from what we should be doing.

In an age of information overload, it has become more difficult to focus on the vital tasks we need to complete vs the non-essential tasks. This book really encourages you to step back and reflect upon the decisions you are making in your business.


Memorable Quote from Essentialism – The Disciplined Pursuit of Less

“Success becomes the catalyst for failure…the antidote…is the disciplined pursuit of less, but better.”

-Greg Mckeown



Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days

Effective customer retention is cheaper than acquisition. In this book, Joey Coleman explains how to retain customers. More than that, it helps to break down the key aspects of customer satisfaction and how, with a few simple steps, you can go above and beyond your competition.

Memorable Quote from Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days

“Across a wide range of industries, a 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits.”

-Joey Coleman


The Five Dysfunctions of a Team

In The Five Dysfunctions of a Team, Patrick explains that there is a hierarchy of factors, which can sabotage a team’s performance, from absence of trust to fear of conflict.

The Five Dysfunctions of a Team by Patrick Lencioni can help you to understand the kinds of scenarios that could be harming your team’s performance.

Memorable Quote from The Five Dysfunctions of a Team

“If everything is important, then nothing is.”

-Patrick Lencioni


80/20 Sales and Marketing 

If you haven’t come across the Pareto principle before, you need to read this book. 

The way it is applied here is one that will revolutionise the way you see your sales and marketing activities, and help you build a truly effective machine. 

If you would like to discuss or hear more, please feel free to get in touch.

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Perry Marshall takes the well-known 80/20 rule, named the Pareto principle after the Italian economist who first observed it, and applies it to the context of sales and marketing.  

If you haven’t heard of it before, or not considered applying it to sales and marketing, I would highly recommend starting now. 

When you get this, it really changes the way you look at everything you do in your business. It sets your attention on the areas that will genuinely move you forward. 

Memorable Quote from 80/20 Sales and Marketing

“80/20 says 80 percent of your results come from 20 percent of your efforts, and 20 percent of your results come from the other 80 percent.” 

– Perry Marshall 


Ultimate Sales Machine 

Having worked with hundreds of organisations, the vast majority of them all have a similar goal: increasing sales. 

The tactic taken by many business professionals, however, is to go after all the new, shiny objects, and never implementing anything that sticks. 

The book recommendation I’m adding to the list today is one that teaches you how to work on your sales and marketing in a more solid, lasting way.

Chet Holmes lays out 12 very clear areas to master sales in your business. 

Work through them one at a time, training yourself up like an athlete. As you increase your expertise, you’ll be setting up a machine that keeps your sales flowing through any weather. 

Memorable Quote from The Ultimate Sales Machine 

“The one who gives the market the most and best information will always slaughter the one who just wants to sell products or services.” 

– Chet Holmes 


How Champions Think 

If you’re anything like myself or the people I’ve been speaking to, you’ve been spending a lot of time over the last few weeks reflecting on your mindset. 

What is usually helpful in setting a standard for yourself is to look at what high achievers are doing in their own fields. 

If you take a read of this book, you’ll get some insight into the way successful sportspeople view the world. 

There are a number of key ideas that are shared in the book that highlight how champions have used mindset to tackle every obstacle in their path. 

Emulating this winning mindset is something all of us can do, no matter what our profession or goals. 

The most salient takeaway is that success is all about being optimistic. Write down goals, build up your confidence, and face your fears – then there’s nothing you can’t overcome. 

Memorable Quote from How Champions Think 

Exceptional people really do come to believe that the journey is more important than the destination. 

– Dr. Bob Rotella and Bob Cullen 

Obligation Free Discussion 

If you’re interested in either working with me directly in a High-Performance Executive (HPeX) Board, or discussing investment, buy or merge opportunities, click the button below to request a call.

The Hard Thing About Hard Things 

You’ll often hear about all the fulfilment and rewards of running your own business. This book isn’t about that. 

If you feel like you’re struggling right now and times are tough, this book could help. It might help you remember that you are not alone, and that your struggles can be overcome. 

Ben Horowitz expertly, if brutally, highlights the difficult reality that comes with running your own business 

He also explains some important ideas around managing your mental health when you are the person who is responsible for everything in the business. 

Whether you’re an experienced business investor with a portfolio of businesses, or a budding entrepreneur seeking to set a good foundation, this should be on your reading list. 

Memorable Quote from the Hard Thing About Hard Things 

“Sometimes an organisation doesn’t need a solution; it just needs clarity.” 

– Ben Horowitz 

Obligation Free Discussion 

If you’re interested in either working with me directly in a High-Performance Executive (HPeX) Board, or discussing investment, buy or merge opportunities, click the button below to request a call.

The One Thing

This book is a favourite of mine. It’s useful if you or your team seem to be struggling with overwhelm, or if you feel like there are “too many things to do and not enough hours to do them.”

If you’ve found that when you try and do everything yet seem to not be getting enough done, then this book will probably be exactly what you need.

The One Thing by Gary Keller

There are a few major takeaways from this book that I think you should highlight:

  • A single domino can topple many things – if you prioritise one important thing, it will have a knock-on effect to bring you greater and wider success. Success is built sequentially.
  • There are 6 myths that are keeping you from focusing on the one thing:
    1. Everything matters equally
    2. Multitasking
    3. Living a disciplined life
    4. Willpower will get the job done
    5. Living a perfectly balanced life
    6. Big is bad
  • There are 4 thieves of productivity:
    1. Not being able to say “No”
    2. The fear of chaos
    3. Mismanagement of your personal energy
    4. A poor environment that doesn’t support your goals.
  • You can stay on track by continually asking yourself one simple question: “What’s the one thing I can do such that by doing it everything else will be easier or unnecessary?”

Whether you feel like you are already productive or not, The One Thing is a worth a read, and a re-read.

Memorable Quote from The One Thing by Gary Keller

“Multitasking is a lie”

– Gary Keller

Are you or your team unfocused?

Getting a lot done doesn’t always mean your business is actually getting somewhere. I’ve seen too many executives burning out from running on that ongoing treadmill.

Request a free session and let’s find out if we can help you step off the treadmill and onto the winning track.

The Art of Closing the Sale

I think about 95% of the professionals who work with us would say that when they first started, sales was something they really struggled with.

I’ve previously talked about how this is often rooted in the wrong mindset around the definition of sales. And I’ve shared what I think is an important and rather simple sales technique that makes it easier and more effective for you.

But if sales is still proving to be something of a struggle for you, then this book will probably help.

The Art of Closing the Sale by Brian Tracy

In this book, Brian Tracy really effectively highlights the mindset shift you need to have to become a better salesperson. Not only that, but he also provides practical techniques and responses for some of the most common sales situations.

Sales is scary for some people. It’s even distasteful to some. Too many business owners try to avoid it, which cuts off their legs: sales is fundamental to running your business.

And the truth is that when you become better at sales, you actually become better at life.

I promise you, when you focus on improving your sales with the help of books like this, you will take strides forward towards your goals, both personal and in business.

Memorable Quote from The Art of Closing the Sale

“Developing an attitude of unshakeable self-confidence and enthusiasm, no matter what is going on around you, is your passport to greatness in selling.”

– Brian Tracy



Need a more specific sales review?

If you’ve got a sales machine running in your business but it’s not producing the kind of sales you were hoping for – then maybe it’s just a matter of adjusting a few things to get the leads flowing.

If you request a free session below and fill out the questionnaire, letting us know the issues you’re facing, we can sit down with you and talk through the strategies we think could work for you.


No Limits

Do you feel like you’re operating at maximum capacity? Most business executives feel like they’re burning the candle at both ends more often than they would like. And yet they are still not achieving what they know they could and are left feeling less fulfilled.

What if I told you that there was actually room to achieve even more success and that you hadn’t actually hit the roof of your capabilities yet?

This latest book recommendation could help you “blow the cap off your capacity” and open possibilities to reach your fullest potential.

No Limits by John C. Maxwell

This is a book that will get you to step outside of the frame you’ve built for yourself. It increases your awareness of what your true ‘capacity’ really is.

It breaks down your potential into 17 core capabilities. You can then work on each one inDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDidually to unlock exponential growth in your overall capacity.

Are you ready to breakthrough to your next level of personal development?

Pick it up and let me know whether you’ve enjoyed the read!

Memorable Quote from No Limits

Dysfunctional people want others to function on their level. Average people want others to be average. High achievers want others to achieve.

– John C. Maxwell



Take your next leap upwards

We all get stuck in comfortable places, afraid to step beyond our boundaries for fear that it’s ‘too much’.

When you have someone watching your plays and helping you take that leap to the next stepping stone, it becomes a bit easier to see yourself achieving that full potential.

Book a free consulting session and find out if our programmes might be something that could help you achieve your next level of success.



The Ultimate Blueprint for an Insanely Successful Business

Are you a business operator or a business owner? One gets tired, and the other gets rich – and this book explains how to be the latter rather than the former.

The Ultimate Blueprint for an Insanely Successful Business by Keith J. Cunningham

This is a book designed for the ‘busy’ business owner. The tired business owner. The business owner who feels a little bit like their business is running them rather than the other way around.

The book isn’t new, nor does it really share a super revolutionary method of running a great business. It’s a reminder of those critical things that every business owner must do if they want to run a long-term successful business.

Measure and monitor the things you want done – because what you focus on is what gets managed.

If you’re running a business and want to start making it the kind of business that runs itself – this is a book for you!

Memorable Quote from The Ultimate Blueprint for an Insanely Successful Business

You have a choice … Look good or get rich. The “pimp factor” – it happens when you pimp your business like rock stars pimp their ride. The question is: Does the money you’re investing or spending produce a return? Is that $1000 ergonomic chair going to produce more sales?

– Keith J. Cunningham



What does your blueprint look like?

A big part of the way our consulting works is that we help you great a plan that’s designed to grow your business within the next 6-12 months (we guarantee that when you start working with us).

You can get a taste of business consulting and find out if it could be what your business needs to step up into the next level of growth. Just attend the next Mastermind session!




The book I’m highlighting in this week’s blog is all about what to do when you’ve reached that so-called ‘final’ level of success, and are now wondering where to direct your skills and energy…

Halftime by Bob Buford

If you are running a business, I am sure you are familiar with the consistent drive required to achieve each next level of growth. You may be familiar with the stages of success, and you have probably been hiking your way up that pyramid already.

What happens when you reach the top? What happens when you’ve built a highly systemised business that runs efficiently and profitably without your ongoing effort and input?

It is at this point that Halftime comes into play: you start to change your direction from chasing success to becoming significant.

Bob Buford’s framework can give you a bit of clarity on how to continue your personal ascent after you have achieved classical success. No matter what stage you are at with your business, I recommend this book to ignite your inspiration for the legacy you want to create and become.

As you grow your business, as you systemise and develop it, you too are growing and becoming something greater. You are nurturing the ingredients within yourself that will let you give back to the world once you have reached the top.

Be ready for the time when you achieve all the success you dream of… because there’s still more!

Memorable Quote from Halftime

The feeling of being hurried is not usually the result of living a full life and having no time. It is, on the contrary, born of a vague fear that we are wasting our life. When we do not do the one thing we ought to do, we have no time for anything else – we are the busiest people in the world.

– Bob Buford



A Coach Speeds Things Up

Everyone’s path to success and significance is different. Some take the long and winding route, learning from their own mistakes. Others take the short and sharp way to the top, leveraging collective intelligence and skills.

The difference can just be in having a consultant. Let us know a little bit about your business and your goals, then have a quick chat with us and find out if you could be getting to your Halftime sooner rather than later.



The Alchemist

The book I’m recommending this time is not just a business book, it’s a fable that’s jam-packed with powerful philosophy and ideas for life and business.

The Alchemist by Paulo Coelho

The Alchemist follows a man seeking out a treasure he saw in a dream. He goes on a journey of discovery, learning about his Personal Legend and the Soul of the World along the way. And after his long and arduous travels, he ends up returning to where he began, finding the treasure he had dreamt about was there at home all along.

There is no summary in the world that does the story justice. Its composition is incredibly unique as it carries you on this journey of learning and understanding with the hero of the story. It should be read as it is told.

For business owners there are many takeaways – celebrating the good things that happen with every sunrise; understanding the present is the key to improving the future; nothing in this world is ever perfect.

But one of the most important lessons I think is that you should never let fear stop you from chasing the goals and heights that you desire. That fear itself is worse than any suffering found when you chase your dreams

Memorable Business Quote from The Alchemist

The fear of suffering is worse than the suffering itself… no heart has ever suffered when it goes in search of its dreams.

– Paulo Coelho



Goals are dreams with timelines

The problem with chasing dreams is that sometimes you can be enthusiastically running the wrong direction.

Channel your dreams into clear, defined goals. Set timelines. Achieve them. This is at the core of how business consulting helps business owners truly achieve the things they personally want.

If you want to try it, consider a free session with us and we can help you set clear, defined and achievable goals – and give you the tools to actually follow through.



Outwitting the Devil

This book takes an understanding of humans from thousands of interviews and distils it into a mythical conversation to highlight some principles for taking life by the devil’s horns…

Outwitting the Devil by Napoleon Hill

Napoleon Hill wrote this imagined interview with “the Devil” back in 1938, shortly after publishing his continually relevant Think and Grow Rich. However, this was a time when using religious iconography in such a creative manner may have been a bit too controversial. It was therefore only posthumously published in 2011.

And yet, it is still as meaningful and powerful in today’s day and age for anyone who prioritises self-mastery.

Hill writes the book as an interview with the “root of all evil” – whether you want to consider that the literal Devil, some invisible force, or a part of our own minds, it doesn’t really matter. He uses this imagined conversation to explain how you can either succumb to becoming a drifter or you can take charge of your own destiny. And he explains how to do it.
This creative piece of writing is an enjoyable way to digest some fundamental principles that all business owners should keep in mind.

While the Devil aims to make you into a drifter, the most successful business owners are the ones who take control of their own thoughts and thus their whole lives.

It’s a fantastic read and a timeless insight into human behaviour that I highly recommend.

Memorable Business Quote from Outwitting the Devil

Analyze temporary defeat, no matter of what nature or cause, and extract from it the seed of an equivalent advantage

– Napoleon Hill



Need some extra weapons?

Challenging the Devil and constantly outwitting him is a struggle for everyone.

Sometimes it helps to have someone else on your side, helping you catch yourself when you’re being goaded to the dark side. We shine a light from the outside onto your business and help keep it out of the Devil’s grasp.

Try out a free session and you’ll be able to find out for yourself whether we can be your ally in the war against evil.


How to Win Friends and Influence People

There are some books that teach you about specific business concepts and become very technical and teach you nitty-gritty specifics that are only relevant to business owners.

Then there are some books that give you an education in fundamental social concepts that will make you a better leader by improving your skills holistically.

This book is the latter.

How to Win Friends and Influence People by Dale Carnegie

How to Win Friends and Influence People was written in 1936, but it’s as relevant now as it was then and it still makes the book charts in this decade.

That’s because Dale Carnegie hones down on a fundamental human feature that won’t change anytime soon: social signals.

Centred around honesty, sincerity, and genuine behaviours – this book is a good reminder for any business owner on how to best interact with those around them. Whether that is your team, your suppliers, your prospects or even your competitors.

Memorable Business Quote from How to Win Friends and Influence People

To be interesting, be interested.

– Dale Carnegie



Winning Friends is Just the Beginning of Leadership

While you will need to master the fundamentals of leadership, the best leaders are ones that stay on top of their game.

Having a consultant is about getting up-to-date cutting-edge strategies to improve every part of your business. Even if it means explaining to how to better talk to your team.

Find out with zero-risk whether what we’ve got could actually help you with a free session.



What Got You Here Won’t Get You There

You’ve fought with blood, tears, and sweat to build your business. You’re finally reaching a level of stability now it’s time for growth.

However, as you approach that pinnacle of greater success, you’ll find the improvements you need to make are quite different from the technical mastery you’ve had to pursue so far.

What Got You Here Won’t Get You There by Marshall Goldsmith

This book is evergreen in the principles. If you’ve read it before, read it again: every business leader needs to ingest these ideas and internalise them.

The bottom line is that as your responsibility within your business increases, the skills you need to work on will need to shift. Interpersonal skills and behavioural issues are where you need to turn your attention.

Foster a sense of gratitude, learn how to give undivided attention, speak impeccably and take responsibility for your mistakes. If you want to be the best leader you can be, then you need to you not just understand these things, you need to live and breathe them.

Memorable Business Quote from What Got You Here Won’t Get You There

People will do something – including changing their behaviour – only if it can be demonstrated that doing so is in their own best interests as defined by their own values.

– Marshall Goldsmith



Are You Training Every Day?

In the end, business leadership isn’t about knowing the right things. It’s about constantly improving the right things.

With business consulting at Shweta’s London-based firm, we are constantly pushing, guiding, and watching you so that you are being the best you can be, and building your business in the most efficient, sustainable manner.



Pitch Anything

Does your business require you to sell something? No matter what level you’re playing at right now, this book spells out 3 fundamentals that will help you win those home runs.

Pitch Anything by Oren Klaff

This one is a book that will take your persuasion to the next level. Whether that’s to help your sales team improve their process, to get your loan for expansion approved, or to help you convey your vision to your organisation – this book is going to give you that extra edge.

There are three basic lessons Klaff runs you through:

  1. Make sure your pitch speaks to the most basic level of the human brain – which he calls the ‘croc brain’. This is similar to Seth Godin’s ‘lizard brain’ or Steve Peters’s ‘chimp brain’. It’s the instinctual part of our brains – the fight or flight mode.

Focus on the simplest of features and results, not the complex parts.

  1. Be a prize to be won. When you’re convincing someone of something, it’s most convincing if you aren’t trying to convince. You don’t want to be contesting for their business – you want to be in the position of the thing that they want to win.

Get your audience to be justifying why they are valuable to you, and you pull them onto your side of the fence!

  1. Klaff talks about ‘frames’ – everyone sees the world through their own frame. And the best way to get someone to win with you, is to get them to see through the same frame as yours. So to hedge your bets, throw in as many frames as you can to eventually get them to see you through so many frames, that it triggers their gut instinct that you are the way forward.

People trust their intuition and justify it later, so if you can stack a bunch of frames together that guides their intuition forward, you’ll win their decision.

In business – and in life – if you want something to happen, you have to make it happen, and often with the help of others along the way. Pitch Anything will help you get that help on board with whatever it is you are trying to achieve.

Memorable Business Quote from Pitch Anything

We feel decisions in our body not our mind. Our thought process exactly matches our evolution: First, survival. Then, social relationships.  Finally, problem solving.

– Oren Klaff



Business Coaching is Training All Your Skills

Your pitching technique is just one of the skills you need to constantly exercise as the leader of your business.

Financial acumen, marketing innovation, administrative streamlining, team management, negotiation – if your business is growing up quickly, then you need to become good at all of these things really fast.

With a business consulting, we can help you upskill in the most important areas you need for your business. Let’s discover your specific talents that will keep your business sustainable.




EntreLeadership by Dave Ramsey

The tagline, “20 Years of Practical Business Wisdom from the Trenches” makes it sound like building a business is akin to an intense battle. And in many ways, it is. And just like in an army, they can only win the war if they have strong, innovative leadership.

Dave Ramsey gives you the step-by-step machinations of how to run a successful, growing business and is essential reading for any organisation’s leader.

Memorable Business Quote from EntreLeadership

Hand your negatives up and your positives down. Otherwise it starts to sound a lot like gossip.

– Dave Ramsey



Business coaching is all about your learning

If reading books is like driving down the road of learning, business consulting is souping up your engine so you can speed down the highway to upskilling yourself as an entrepreneur and business owner.

We give you the tools and strategies that will help you work smarter and leverage your time. Even just one business consulting session can give you an edge in your marketplace.

And we can prove it to you – all you have to do is show up for your business at a complimentary session:


Good To Great

Good To Great is the culmination of many years of research, put in by Collins and his team, on how companies have transitioned from operating on a ‘good’ level to being a really ‘great’ company, with results to match.

His team looked at many different companies and how they progressed, to explore if there were any common contributing factors, for those that made it.

Through their research, they have deduced 3 models that can be used to assess your business, the business you work for or to help evaluate a business you are investing in.

Memorable Business Quote from Good To Great

Good is the enemy of great. And that is one the key reasons why we have so little that becomes great.

– Collins



The Chimp Paradox

Some books we read once, maybe twice. Some books, and usually the best kind of books, are such rich sources of knowledge or insight that we keep returning to them time and again.

The Chimp Paradox is one of those books that, each time you read it, you will discover a new insight that will help you with a scenario you are currently facing. You will find that even if your perspective shifts in terms of your business focus, there is always something to help you here.


Memorable Business Quote from The Chimp Paradox

When you decide to do something, remind yourself that it is commitment not motivation that matters.

– Prof. Steve Peters

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Shweta Jhajharia

Shweta Jhajharia is one of the leading authorities on Business Value Building and the creator of the unique 6M Model. Shweta is widely respected as an impactful, intelligent and results orientated professional who helps business leaders unleash their potential to reach meaningful, higher objectives. This realisation of potential and maximisation... Read more