Who are we?
Growth Idea is built around one simple belief. Businesses do better when they have the right challenge, the right structure and the right support.
Our team brings together experienced business coaches, commercial thinkers and operators who have worked inside growing businesses, not just advised them from the outside. We work with founders and leadership teams who want clarity, better decisions and sustainable progress, not theoretical frameworks or motivational talk.
What unites us is a practical, thoughtful approach to growth. We take the time to understand how your business really works, where it is under strain and what needs to change to move it forward.
Our Mission
At Growth Idea, our core purpose is to bring about better realities. We are deeply passionate about what we do and strive to make a positive impact. Our objective is to foster economic growth and long-term asset value.
We accomplish this by collaborating with exceptional talent and leveraging flexible capital to assist business executives in solving challenges and engaging meaningfully with their stakeholders.
As a collective, we possess a strong capacity to create positive change through our businesses, knowledge, and investments while also strengthening the communities we are part of. All our enterprises embody a culture of expertise, unwavering integrity, a dedication to delivering results, and an unwavering commitment to care.
Our Founders
Shweta Jhajharia
Shweta Jhajharia is the Principal Consultant at Growth Idea and a serial entrepreneur. She is a multi-award-winning consultant recognised by both external bodies and industry awards panels, as the top coach in the UK, being ranked in the World’s Top 30 Coaching Professionals since 2017.
She was Global Marketing Manager with Unilever for 9 years before investing in a business coaching franchise in 2008. She has since expanded her entrepreneurial repertoire to higher-level consulting, while simultaneously acquiring multiple businesses.
She draws upon this expertise for her clients, to lead them to better profitability and enhance the long-term asset value of their businesses.
Shweta’s 60+ awards include CEO Monthly’s Outstanding Business Woman of the Year, Global Best Client Results, and two prestigious International Stevie Awards.
Amol Maheshwari
Amol Maheshwari has over a decade of investment banking and corporate finance experience. He was Vice President in Morgan Stanley prior to joining Growth Idea.
He has led the business to achieve the “Global Best Client Results” and “Fastest Growing Coaching Business” awards against more than 1000 practices globally.
Amol is a CFA Charter holder and has advised dozens of multinationals on a wide range of strategic initiatives.
He has consulted for several businesses in growing profitability, through helping them to strengthen each aspect of their business and achieve a higher valuation. He also heads the private equity arm of the business.
Our Coaches
Greig Orrell
Greig Orrell has over two decades of sales and consulting experience across multiple continents and companies.
He has worked across industries in e-commerce, SaaS, technology and consulting with a focus on business development, market expansion, digital transformation, solving complex problems and customer experience.
Over the last several years, he has worked with 50+ business owners and C-suite executives on business growth initiatives, product positioning, efficiency and performance. Prior to transitioning to consulting, he led his own e-commerce business for over a decade of consistent double-digit growth.
Andy Billingham
Andy Billingham brings over 20 years of professional experience and a distinctive blend of insight, strategic vision and emotional intelligence to his role as a Business Coach. Known for his approachable leadership style and unwavering commitment to excellence, he excels at building trust, fostering collaboration and inspiring business owners to achieve transformative growth.
With firsthand entrepreneurial experience, he deeply understands the challenges and triumphs of building and scaling a business. Whether supporting start-ups or established SMEs, his passion for continuous improvement and process perfection shines through every engagement.
Holding an MBA and boasting a proven track record as a Business Consultant, Senior Recruitment Leader, and founding entrepreneur, he has partnered with hundreds of SMEs across various markets to elevate performance, strengthen leadership, and optimise operations. His expertise in strategic planning, leadership development and process improvement consistently helps clients unlock their full potential and achieve long-term growth.
Our Business Team
Neha Surana
Neha is our Senior Consultant at Growth Idea and the longest-standing member of our management team.
Over the last 10 years, she has helped over a thousand business owners assess their strategic approach, plan for double-digit growth and identify the critical challenges that hold their business back by carrying out detailed assessments on all our clients’ businesses and ensuring that they get the right level of support on our programme.
Prior to her professional career, she was awarded an academic scholarship based on her merits and was the university topper gaining a Distinction in her ‘MSC Strategic Management & Marketing’ master’s degree
Suzannah Povey
Suzannah is a Master’s qualified senior marketing leader with over 20 years’ experience building growth strategies, leading teams and improving marketing performance across sectors including events, professional services, manufacturing, healthcare, pharma and new product development.
Her strength lies in combining strategic thinking with commercial focus. She has led brand development, demand generation, go‑to‑market strategy and marketing transformation, often in organisations that need clearer direction, better performance visibility or a more joined‑up approach to growth.
Suzannah is particularly effective at turning fragmented or underperforming marketing functions into accountable, high‑performing teams, supported by stronger systems, sharper messaging and a clear link between activity and commercial results. She works confidently with leadership teams, manages change and ensures marketing investment delivers measurable impact.
She does her best work with ambitious businesses that are growing, evolving or ready for a reset, where marketing must be both creative and commercially disciplined.
Sam Wilkes
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.