Business Profile
An established IT services provider generating £2 million in annual revenue, supported by a close-knit team of 10+ staff, servicing B2B clients across multiple sectors.
Background & Brief
When this client came to us, their growth had stalled – and so had their business valuation. The company was trapped in a cycle of chasing one-off projects, working with difficult customers, and firefighting operational challenges daily.
The leadership team was time poor, directionless, and stuck in reactive mode. Poor payment terms from key clients had resulted in serious cashflow concerns, leaving the business vulnerable.
They needed more predictability. More structure. More long-term value.
Our Impact Together
With strategy and systems in place, the transformation was impressive:
- 45% Year-on-Year growth
- 35% of revenue converted into recurring subscription fees
- Business valuation nearly doubled, increasing from a 3.2 to 6 multiple
- Debtor days reduced from 84 to 26, vastly improving cashflow
- A new performance culture emerged, powered by weekly trackers and tailored incentives
Our 6M Framework to Achieve Results
Recurring revenue = recurring stability
We helped launch a subscription-based model that allowed the business to secure predictable monthly income while deepening client relationships.
A clear exit strategy with a 3-year horizon
Together we built a strategic exit roadmap, including annual valuation targets and quarterly action plans. This aligned the team’s focus and energised their execution.
Cashflow control and confidence
We implemented a rigorous debtors management system that enforced better payment terms and follow-ups, reducing debtor days from nearly three months to under one – freeing up capital to reinvest in growth.
In Their Words
“We were yo-yoing a bit. We wanted to have more sustainable development. After meeting with the Growth Idea team, it seemed that they could bring us the best of all worlds, which is exactly what they have done.
We’ve got a much better structure, and we have the right things in place, in the right way, whilst thinking the right way. Thinking in a very structured, ongoing and repetitive way has helped us to achieve the goals we set out for ourselves.”
Get in Touch
With Us
We have the capital, contacts, dedication, expertise and track record to be a supportive partner and engaged investor to businesses.
If you would like to have an obligation-free discussion about selling your business, please email info@growthidea.co.uk or call +44 20 7627 1234.