The stone age didn’t end because we ran out of stones.
It ended because bumbling humanity found something better.
Right now, the business world is ripe for disruption by the purposeful. The brands that will win will be those who help to create it. They will find their value needs to reach further than the quarterly sales target.
But in team meetings, a discussion around disruptive ideas are either regurgitation of tweaks, stale ideas positioned in a new skin or team members thinking too safe!
Therefore, the million-pound question is, ‘how best to engage the minds for radical thinking?’
How can we encourage radical thinking?
In this video, I share 3 simple techniques that’ll help you and your team to think BIG and BOLD to push all the existing norms and boundaries towards new horizons of impact.
Watch it, learn and practice to make innovation your competitive advantage or keep reading if you would prefer a written summary;
There are 3 key techniques you can use in team meetings to encourage radical thinking amongst your staff. These are; De Bono’s Six Hats Process, Role Storming and Ideal Competitor.
De Bono’s Six Hats Process
De Bono’s six hat process refers to 6 different coloured hats, each one symbolising a different way of thinking. These colours are as follows;
- White – Factual
- Yellow – Optimistic
- Black – Judgemental (devils advocate)
- Red – Intuitive
- Green – Creative
- Blue – Analytical
By referring to each of these 6 hats in your meetings, you can encourage your staff to work through the various different ways of thinking to ensure that all angles are covered.
This can help ensure all angles are covered.
Taking its name from brainstorming, role storming involves using staff imagination to pretend various industry leaders are present in the meeting and questions how they might approach the situation or what they would have to say on the matter.
This works particularly well with leading entrepreneurs or successful business owners, such as Steve Jobs and Larry Page. By imagining successful idols in your meetings, you can adopt their personas and it allows staff members to feel a sense of empowerment. More often than not, this technique can bring out some very innovative ideas.
Competitors are often our biggest critics, but we can also learn a lot from what they have done well.
Similar to the technique above, using ideal competitor analysis allows you to adopt the thinking of your biggest competitors and questions how they would view the situation. By thinking like your main competitors, you can ask yourself not only critical questions from their perspective about what you’re doing wrong, but also, identify ways to innovate and make yourself differentiated from them.
What would they suggest? Would they address things differently? What would they consider doing that you wouldn’t? Would they be threatened by what you are doing?
This technique is ideal for accelerating the process.
Adopting these 3 radical thinking techniques can help your staff think outside their normal comfort zones and come up with completely, unique ideas.
Innovation is the difference between leading and following.
If you would like to discuss or hear more, please feel free to get in touch.