Book Review: The Ultimate Blueprint for an Insanely Successful Business by Keith J. Cunningham

06 January 2024 by Shweta Jhajharia

Small business owners often assume that going big is the only way to be stable and grow the business’s finances. We often look at big companies and conclude that they have it good or, at the very least better than small businesses. This assumption is usually wrong. Being big does not bring success; however, being successful can impact on the growth and size of a business. Instead of focusing on becoming big, you need to learn the secrets of becoming successful. Then you can grow the company to any size you desire.

Keith shares that business is a complex living being and any other description where a person tells you that it is straightforward is just not true. However, some common denominators drive sustainability and long-term success for any business. Two are the ability to track and measure every detail of your business, and the other is the willingness to think critically and look for solutions wherever they are.

Most businesses struggle financially because the business owner does not do their job – running the business. Most business owners are too busy with operations to run the business. Running a business is a skill that anyone can learn. Businesses are run with skills and tools.

As Warren Buffett said, “If you can’t read the scoreboard, you don’t know the score. If you don’t know the score, you can’t tell the winners from the losers.” 

In this bookKeith teaches how a business owner can succeed.


Memorable Quote from The Ultimate Blueprint for an Insanely Successful Business

“You have a choice … Look good or get rich. The “pimp factor” – it happens when you pimp your business like rock stars pimp their ride. The question is: Does the money you’re investing or spending produce a return? Is that $1000 ergonomic chair going to produce more sales?”

– Keith J. Cunningham


You can get the book here and find more recommended readings/books here.


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Shweta Jhajharia

Shweta Jhajharia is one of the leading authorities on Business Value Building and the creator of the unique 6M Model. Shweta is widely respected as an impactful, intelligent and results orientated professional who helps business leaders unleash their potential to reach meaningful, higher objectives. This realisation of potential and maximisation... Read more