There is an important communication that all business owners need to have with their teams, especially as they reflect on the year and plan for the next. You’ll be surprised how often it is overlooked…
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Remember, the formula for success – any kind of success – is Be x Do = Have. That is, the results that you get in your business are directly dependant on the things you do and on your ability to do them.
What that means for you as the leader of your team, is that beyond managing the activities your team are doing, you also need to understand who they are and how they are growing, if you want to maximise their success.
When communicating with your team at the end of the year – or quarter – you are probably taking a close look at what strategies and activities they are focusing on. You may also be taking a look at what their behaviour has been like. But actions are only 5% of what makes them who they are – like an iceberg, there is a lot more hidden underneath the surface. The rest of who they are, and what they are ‘being’, can be uncovered by looking at skills, beliefs, values and identity.
This is the time to ask your team to reflect on how they have developed in these areas and find out if they are growing the core parts of their being. Have they been doing training? What motivates them and drives them? Is this changing?
If you want a continuously successful team, then they must be doing better and being better with every year with you. Your company culture is key in motivating your team and while perks can do this to a degree, it is their professional and personal development that will keep your superstars committed to the excellence of their work.
Also, remember though that your team is a reflection of yourself, so make sure you, too, are focusing on both doing better and being better as well.
Prefer to read rather than watch and listen? No problem – here’s everything I said in the video as text:
We are currently having some internal communication with our clients as to what they need to communicate towards the end of the year to get the team ready and engaged for the next year. And I thought this might be useful for you as well, just to see how do you get the best engagement and best productivity from your talent.
What Generally Happens with Team Communication
What generally happens, first of all, is that not enough communication happens at all in many businesses. Secondly, if it does happen, then the focus is more on the goals, the targets, and the “What do we have to do?” It’s all about the new activities or the scaling up of the activities.
Don’t get me wrong, I’m a big fan of that. I am a person who believes in numbers. I know that the language of the business is numbers and not something else. So I love targets, I love goals, I love action plans. But I think, personally, there’s one fundamental thing which is not emphasized enough.
The Fundamental Communication That is Often Forgotten
For me, it is the mindset that is often left out. It’s the leader who sets the mindset for the team, reminding them of the winning mindset principles, and engaging the team members with how we need to be. We are so comfortable with all the ‘doing’ – the ‘more’ things – the more prospects to chase, the more activities that need to be done in the business, that we forget the communication that needs to happen around the being.
What are the habits that one person needs to drop? What are the habits that we need to pick up? What are the new behaviours? What are the new identities, new values that one needs to really start paying attention to? What are the values which are not benefiting an individual, a team?
The way I see it these are all very mindset related. They’re very fundamental to the core of any human being. When one starts focusing on the values, the identity, the behaviours, the skills, that’s when truly the impact happens and actions and decisions and what’s visible to the outside world.
Team Communication Begins With Your Mindset First
You as a leader really need to reflect on this and say that, towards the end of the year, what communication do I need to do which actually helps my team to have that transformational shift in their identity of doing even better? Of getting even better results for themselves and obviously for the business.
So make sure that you’re not just focusing on doing more but actually focusing on being even better, you yourself and then you along with your team.
If you would like to discuss any of the points covered here, please feel free to request a free call below.