The Blue Pill

01 August 2013

In a recent conversation I was having with a fairly successful business owner, we started talking about some of the goals he had for himself and his business when he first started and how they compared to his goals today.

As we discussed how his thinking had evolved in the 10 years he had been in business, we realized that as he had achieved one measure of success, time had also taught him to compromise on his bigger goals and ambitions. He felt comfortable where he was in his business and was loathe to overextend himself or his business to drive further growth. How many of us reach that plateau in life and in business?

We convince ourselves that what we have is good enough and there really is no point in trying to relive our dreams. Those dreams were of a forgotten youth when we didn’t understand how the world worked. The passion, energy and drive that first got us started in business and saw us claim success after success seems to be a thing of the past and long forgotten.

What happens when you face the truth about what your business could really achieve if you started rebuilding it with the same passion, energy and drive that you first had? Only this time you also add to it the years of experience and best practice you have accumulated and the strategies that have worked for thousands of other businesses across the world?

In The Matrix, Neo (Keanu Reeves) is introduced to a mysterious man named Morpheus. Morpheus talks about the Matrix and the truth that Neo is just a small part of the Matrix and one of the Matrix’s “slaves”.

Morpheus then presents Neo with 2 pills, a blue pill and a red pill, and explains a choice to Neo: “This is your last chance. After this, there is no turning back. You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember, all I’m offering is the truth – nothing more.”

So the question for the business owner/ entrepreneur is whether reality, truth, is worth pursuing. The blue pill will leave us as we are, in a life consisting of habit, of things we believe we know. We are comfortable, we do not need truth to live.

The red pill symbolises passion and drive along with risk and questioning the status quo. It forces us to ask ‘What if?’ and ‘Why?’ Asking these questions ultimately leads us to a choice. Do you continue to ask and investigate, or do you stop and never ask again?

Neo chooses the red pill. Which one would you choose?

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