The 3 Cs of Credibility

02 November 2016

One of my clients, Chris, posed an interesting question at his session recently. He asked me, “How do I know I am credible as a leader to my team?”

This is something that is important to a lot of business owners, as credibility and earning trust is a major factor in effectively managing your team.

So I shared a model with Chris, and I thought it would be worth sharing with you too…

If you would like to discuss any of the points covered here, please feel free to request a free call below.

Request a Free Call

So how did you rate yourself on these three variables? What element do you need to focus on and become even better and even stronger in?

Share your own insights in the comments below.




Prefer to read rather than watch and listen? No problem – here’s everything I said in the video as text:

The Question of Credibility in a Consulting Session

Hi this is Shweta. I have just come out of a consulting session with my client and there was a very interesting question which was posed by Chris.

He asked me saying, “Shweta, what is credibility? It’s like, how do I know that I am credible, as a manager, as a leader, to my team?”

And that’s a very interesting question if you think about it because I’m sure when you are working with your team members, or when you’re working with your prospects, or clients, credibility is a very important factor to you.

So I shared with Chris this model and I wanted to share it with you as well because I’m sure you will find it very interesting and thought-provoking.

The Venn Diagram of Credibility

Alright, so let’s have a look. This is what I did, ok? So it’s a Venn diagram of 3 circles. Now where all 3 circles intersect, this is the credibility point, right? This is the credibility hotspot.

There are 3 Cs which are required for a person to have high credibility.

The 3Cs of the Diagram

The first C, the first bit that is required, is called Character. This is super essential because your team is watching you, your clients are watching you, and your prospects are watching you. This is the must. This is the foundation.

The next C element which is really important is Competence. And then the final element, which again leads to credibility, is called Connection.

When one has high Character, high Competence, and a high Connection, that’s where high credibility happens.

What Happens When You Lack One of the Cs?

Now the question is, and this is what I want you to think through, what happens when a leader or a business owner has a high Character but lacks Competence and Connection?

What happens when a person is very Competent, but the Character is not very strong and the Connection, the engagement, the level of relatedness where the people are concerned is not very high.

Similarly, when someone is big on Connection, a big people person, but not very Competent or the Character is not at the right level, then what are the implications of that?

And I want you to reflect on it, think it through, and I’m sure if you look at your full team and you try to plot your team members on this model, you will be really amazed at how you will see different people in different areas. It will give you a good insight as to who needs to improve on what.

Rate YOURSELF – What’s Your Credibility?

Most importantly I would love it if you could rate yourself on these 3 variables and saying which is the element where you need to become even better, even stronger to become a really better manager or leader for your team and a great business owner for your prospects and clients.

If you would like to discuss any of the points covered here, please feel free to request a free call below.

Request a Free Call

There are no comments yet.

Leave a comment: