How to Write a Job Ad

29 November 2023 by Shweta Jhajharia

Do you have a vacancy you’re in a hurry to fill? How clear are you about who you’re after?

If you want to ensure that you are hiring superstar talent, you need a job ad that showcases the strength of your organisation.

The right candidate is paying attention, and they have a desire for growth that matches yours!

In this video, Shweta explains why you need to pitch your business when you’re writing a job ad.

From defining KPIs and KSAs, you know the exact qualities that are going to ensure the best chance of success for the new hire. Now, when it comes to creating the job ad, you need to make sure that when candidates come across it, they are excited to send through their application!

Your job ad needs to powerfully convey things such as why you’re a brilliant company, what your presence and growth strategy is, and the impact and value you’re creating.


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Shweta Jhajharia

Shweta Jhajharia is one of the leading authorities on Business Value Building and the creator of the unique 6M Model. Shweta is widely respected as an impactful, intelligent and results orientated professional who helps business leaders unleash their potential to reach meaningful, higher objectives. This realisation of potential and maximisation... Read more