GI Team

Posts by GI Team

30 August 2017

Mission

Three Flawed Ideas About Business Plans

You may be thinking about the idea of a ‘business plan’ in entirely the wrong way. Find out…

27 August 2017

Other

Choosing the Right Office For Your Business

If you’re buying or renting a new house, the phrase “make a house a home” can sometimes feel a bit redundant: you need somewhere to live and although you’d like it to be nice, cost and location generally come […]

I Prefer Small Fish

Do you run a ‘small business’? If you are thinking that way, then it will always be just a small business.

28 June 2017

Mindset

What is the Opposite of Fear?

When I first asked my son this question, he picked “Courage”, “Strength” and “Determination.” While these are all correct answers, there is something else that I put at the other end of the spectrum from fear. In this video, I explain […]

Stop Being an Elf

Businesses often help out Santa with gift giving. However, is there an opportunity being missed?

27 October 2016

Money

3 Tests to Measure the Strength of Your USP

Do you have your USP pinned down? Are you sure it’s strong? Test it with these 3 questions.

22 September 2016

Money

You Already Know Your Target Market

Here’s an exercise that will help you concretise your marketing avatar to a real person you can market to.

24 August 2016

Other

The Importance of Strategic Planning

Part 2: Strategic Planning Last week in Part 1 (go to Part 1) we tried to explain what Strategic Planning is and the benefits of such planning for the business. Today we continue talking about Strategic Planning risks and why […]